Privacy Policy

Last updated: September 2026

Tailored Maths respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how Luke Cutts, trading as Tailored Maths, collects, uses, stores and protects personal information when you visit our website, submit an enquiry or use our maths tutoring services.

1. Who we are

Tailored Maths is a trading name used by Luke Cutts, a sole trader.
Luke Cutts, trading as Tailored Maths, is responsible for the personal information collected through this website and in connection with our tutoring services.
Email: tailoredmaths@outlook.com
If you have any questions about how your personal information is used, please contact us using the details above.

2. Information we collect

Depending on how you interact with Tailored Maths, we may collect the following information.

Information submitted through our enquiry form
This may include:
Parent or guardian name
Email address
Telephone number
Child's name
Child's year group
Current maths level or grade, where provided
Information about the support required
Preferred days and times
Additional information you choose to provide

Information provided when arranging tuition
If you become a customer, we may also collect information necessary to arrange and manage tutoring, including:
Student learning requirements
Academic goals
Lesson availability
Relevant communications
Lesson and payment records

Please do not provide unnecessary sensitive personal information through the website enquiry form.

3. How we use your information

4. Our lawful basis for processing personal information

We process personal information using the lawful basis that is appropriate to the circumstances.
This may include:
Taking steps at your request before entering into a contract
For example, when you submit an enquiry and we use your information to discuss your child's requirements and arrange a consultation.

Contract
Where you become a customer, we may process information that is necessary to provide the agreed tutoring service and manage our relationship with you.

Legitimate interests
We may process information where this is necessary for legitimate business purposes, provided that our interests are not overridden by your rights and freedoms.
This may include managing and improving our tutoring business, maintaining appropriate records and understanding the effectiveness of our advertising.

Legal obligation
We may process personal information where this is necessary to comply with legal, accounting or regulatory requirements.

5. Children's information

Tailored Maths provides tutoring to children and young people and may therefore process information relating to students.
This may include a student's:
Name
Year group
Academic needs
Current level or grade
Learning goals
Lesson availability
Information provided by their parent or guardian about their tutoring requirements

We only seek to collect information that is reasonably necessary to provide and manage our services.
Where a parent or guardian provides information about a child, we expect them to have the appropriate authority to provide that information.
We take the protection of children's information seriously and expect tutors working with Tailored Maths to handle student information appropriately and confidentially.

6. Who we share information with

We may share personal information with trusted third parties where this is necessary to operate Tailored Maths or provide our services.
This may include:
Tutors providing services through Tailored Maths
Website and hosting providers
Wix and associated website services
Email providers
Payment providers
Analytics and advertising providers
Professional advisers where necessary
Government, regulatory or law enforcement authorities where legally required

We do not sell your personal information.
Where third-party organisations process personal information on our behalf, we take reasonable steps to ensure that appropriate data protection arrangements are in place.

7. Website analytics and advertising

We may use analytics and advertising services to understand how visitors use our website and to measure the effectiveness of our advertising.
This may include services such as Google Ads and Google Analytics.
These services may use cookies or similar technologies.
Where consent is required for non-essential cookies or similar technologies, we will seek the appropriate consent before using them.

Further information is available in our Cookie Policy.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information for:
Responding to enquiries
Providing tutoring services
Maintaining customer and business records
Managing payments
Resolving disputes
Meeting legal, accounting or regulatory requirements

Different types of information may be retained for different periods.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. Your data protection rights

Depending on the circumstances, you may have rights under UK data protection law, including:
The right to be informed about how your information is used
The right to request access to personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your information in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to data portability in certain circumstances
Rights relating to automated decision-making and profiling where applicable

If you wish to exercise your rights, please contact:
tailoredmaths@outlook.com
We may need to verify your identity before responding to certain requests.

11. Direct marketing
If you choose to receive marketing communications from Tailored Maths, we will only use your contact details for marketing where we have an appropriate legal basis to do so.
Marketing consent is separate from the processing necessary to respond to an enquiry or provide tutoring services.
You can withdraw your consent to marketing at any time by contacting us or using the unsubscribe option provided in a marketing communication.

12. Third-party websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.
The latest version will be published on our website with the date of the most recent update.

14. Complaints
If you have concerns about how Tailored Maths has handled your personal information, please contact us first:
tailoredmaths@outlook.com
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

15. Contact
For questions about this Privacy Policy or how we handle personal information, please contact:
Luke Cutts trading as Tailored Maths
Email: tailoredmaths@outlook.com